AI and cybersecurity: the opportunities for security outweigh the risks
The use of artificial intelligence is on the rise and is also gaining traction in the fight against cybercrime. Cybersecurity offers the following potential: AI can be used to anticipate attacks and ward them off at an early stage. AI can also be used to build dynamic web interfaces to mislead attackers. Additionally, cybersecurity teams can use AI-based agent programs to multiply their defence capabilities. When using artificial intelligence, cybersecurity awareness is crucial. Training helps employees to use AI properly, such as deciding what data to share with AI or what to bear in mind when interpreting results. The ability to distinguish scam videos and voice calls from genuine ones is also vital to preventing fraud committed using deep fakes. According to Marcel Zumbühl, CISO of Swiss Post: “Security only succeeds if people, machines and processes all work in tandem.” We can expect investments in AI-supported security systems to become the norm, which is something Swiss Post has increasingly been driving since acquiring Open Systems AG. As far as ethics and data protection are concerned, innovative solutions will also be in demand to make the use of AI socially acceptable.
E-government: AI and process simplification
According to Neven Katuric, Head of Digital Business & Government Solutions at Swiss Post, AI could drastically accelerate the digitization of public administration and create added value for citizens. A major trend is the automation of administrative processes, which helps process citizen queries more quickly and efficiently. For instance, AI chatbots enable real-time answers to FAQs, which improves and streamlines the citizen service. A second trend is greater personalization of e-government services: with the aid of data analyses, authorities can create services tailored to citizens’ circumstances. This development increases both efficiency and citizen satisfaction, making it a win-win scenario.
Digitized incoming and outgoing mail: going paperless in administration
For public administration, digitizing incoming mail offers considerable benefits in terms of efficiency. Services such Swiss Post’s ePost enable organizations to turn physical mail into digital documents and to feed them seamlessly into existing systems. In this field, AI technologies capable of automatically classifying the content of letters and forwarding them to the right place are especially helpful. Depending on the content, the letters can be forwarded automatically to different target systems, such as ePost inboxes, e-mail or interfaces with business software. Thanks to ePost, we are a step closer to paperless administration. In addition to saving time, this solution also improves security and traceability. Companies that switch to digital processes not only save on costs, they are also in a better position to reach their sustainability goals. Hybrid outgoing mail also makes life easier: business customers can send their business correspondence (e.g. using the ePost platform) to their customers’ chosen channel, such as digitally in the ePost App, as an e-bill, via e-mail or in an SMS. Physical dispatch by letter post is also possible.
Business intelligence: using figures wisely
In a data-driven world, business intelligence (BI) is becoming ever more important. Studies in recent years have shown that companies that use BI strategically are able to make decisions up to 30 percent faster. The key is to focus on context and recommended actions: figures alone are not enough to gain a competitive advantage. “Business intelligence allows us not only to gather data, but to really understand it, to spot patterns and to make forward-looking decisions so that we stay a step ahead,” explains Jürgen Kübler, Digital Channel Development Team Leader at Swiss Post. In 2025, data-driven insights will increasingly be generated in real time to keep organizations agile and resilient.
Green digitization and sustainability in IT: environmental responsibility through innovation
The trend towards green digitization is growing in relevance. Organizations are increasingly using cloud solutions with renewable energy sources, more efficient server infrastructures, long-lasting hardware and partners with the relevant sustainability certifications and reporting. Digital communication solutions such as ePost also help cut paper usage and save on resources. Studies show that organizations that incorporate environmental aspects into their IT strategy not only help protect the environment, but also enjoy economic benefits in the long term. Green digitization will become an increasingly important component of sustainability goals.
Our solutions for the digitization of public authorities’ processes
With Swiss Post’s digital and secure e-government solutions, you can optimize work processes and ensure your public authorities are fit for the future.
